Gen AI for Entrepreneurs and Business Developers

  • Author: AIAT
  • Level: Intermediate
  • Study time: 16 weeks
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#Internship programme 

Welcome to this comprehensive 16-week program which is designed to guide you through every step of harnessing the power of Generative AI in business.

From AI fundamentals to advanced market research, customer ideation, and final product development, you'll be empowered to build and pitch innovative solutions in today’s competitive landscape.
  • Video time: 16 hours
  • Assignments: 8

Unlock your career's potential with the superpowers of Generative AI – transform ideas into innovation!



How Gen AI drives business innovation

Move Faster

Make each step of the innovation process quicker, bringing products to market faster.

See More

Explore more ideas and discover new possibilities using AI to push beyond the usual limits.

Test Sooner

Use AI to test new concepts early, allowing faster improvements and better product development.

Think Bigger

Focus on strategic and creative thinking while AI handles routine tasks, giving you more room to innovate.

Practical solutions for business excellence 

Our Facilitator

Ola Handford 

Psychologist, design strategist, and educator who has helped major retail brands develop their physical and digital retail strategies. With extensive experience fostering innovation and creativity in online, hybrid, and offline learning, she’s taught globally in the UK, China, and UAE, creating adaptive strategies for diverse learners.

As co-founder and academic director of Mindmakers, Ola has guided over 3,000 students in AI literacy, championing responsible and ethical AI use in education. Her unique blend of commercial experience and design expertise offers invaluable insights for navigating the creative industries worldwide
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Course structure

Introduction to Gen AI

Week 0


Set up your tech tools and dive into the AI mindset. Master the basics, from communication to functionality, while understanding the ethical landscape of AI. Ready to get started?

AI in business 

Week 1-2

AI for business—big picture thinking. Discover the advanced possibilities of Gen AI and identify your own use cases. What’s the game-changing product or service you’ll create?

Creating Value with AI

Week 3-4

Research trends. Analyze competitors. Use AI to uncover insights that give you a market edge. This is where your project starts taking shape.

Consumer Research

Week 5-6

Get inside your customer’s head. Use AI to craft detailed personas and gather real-world feedback. It’s time to fine-tune your concept.

Delivering Value 

Week 7-8

Turn ideas into reality. Use MidJourney to bring product concepts to life and add features that set you apart. Innovation starts here.

Strategy and Development

Week 9-10

Build your brand. Name it. This is where your product identity takes form, using AI to carve out a distinct place in the market.

Capturing Value with Gen AI

Week 11-12

Craft a positioning strategy that resonates. Learn how to capture your audience with a value proposition that speaks directly to their needs.

Marketing strategy 

Week 13-14

Design your marketing strategy—online and offline. With AI at your side, you’ll be ready to launch and grow your product with precision.

Looking Ahead

Week 15-16

Plan your 12-month roadmap. Perfect your pitch. This is where all your work comes together into a compelling final product that’s ready for the world.

Frequently asked questions

How much time do I need to commit to this course?

This is a self-paced course, so you have the flexibility to structure your time. We recommend dedicating around 10 hours per week, but you can adjust this to fit your schedule.

What AI tools will I learn to use?

We introduce a variety of AI tools, including both text-based and image-based platforms. While we sometimes recommend paid tools for certain features, we also provide free alternatives so you can choose what works best for you

 Will I receive a certificate?

Yes! To receive a certificate, you must complete all the assignments. Once you've successfully finished everything, you’ll be awarded a certificate that showcases your achievements.

Are there any prerequisites for this course?

Yes, you need to have completed the Introduction to Gen AI course, which is a self-paced program and includes its own certificate upon completion. This course starts from Week 0, so make sure to start there if you haven’t already!

What's included?

  • 4 live sessions
  • 1 Certification
  • 340 Questions
  • 25 Video
  • 32 PDF

Become a Strategist 

You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing

Personal brand

 You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.